iGaming Push Consent and Deliverability Guide
Make the permission moment useful
Explain what a player will receive—such as account reminders or relevant offer updates—before the browser prompt appears. Ask after a meaningful action instead of interrupting the first page view, and make the preference or opt-out path easy to find.
Segment by intent, not only by GEO
Useful segments include newly installed players, registered non-depositors, recent depositors, dormant players, and players who have opted into a specific category. Combine lifecycle stage with device, language, and regulated-market rules; do not use sensitive assumptions as a shortcut.
Set frequency guardrails
Start with a conservative cap, apply quiet hours in the player’s local time, and suppress a message when the promised action is already complete. Monitor delivery, open, click, registration, FTD, opt-out, and complaint rates by segment rather than optimizing for clicks alone.
Align the destination
Deep-link to the exact task described in the notification and keep the landing experience consistent with the message. If a bonus, payment step, or account action is unavailable in a GEO, do not send a generic promise that creates friction.
Build a learning loop
Review cohorts after a meaningful window, annotate copy and timing changes, and keep a holdout group where possible. TrafficPopcorn combines push with PWA entry, pre-lander message match, and FTD analysis for a clearer view of qualified re-engagement.
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FAQ
How often should casino pushes be sent?
Use a conservative starting cap, local quiet hours, and segment-level fatigue signals rather than a universal number.
What should be measured?
Measure delivery, engagement, downstream registrations and FTDs, opt-outs, and complaints together.