Casino Push Notification Frequency Guide
Start with lifecycle rules
Separate onboarding, first-deposit, active-player, and lapsed-player journeys. A new registrant may need a reminder about an unfinished step, while an active depositor may need fewer commercial prompts. Never send the same offer to every segment simply because the channel is available.
Use fatigue controls
Set a rolling frequency cap, enforce quiet hours in the recipient’s local time, and suppress users after repeated non-clicks. Keep transactional or service messages distinct from marketing permission. Provide a clear opt-out path and log the reason each notification was eligible.
A practical testing matrix
| Test | Control | Primary measure |
|---|---|---|
| Frequency | Holdout or lower cap | Incremental qualified reactivation |
| Timing | Local-time alternative | Click-to-session rate |
| Destination | Generic home vs deep link | Registration or deposit completion |
| Creative | Benefit-led vs reminder | Opt-outs and downstream value |
Measure quality, not clicks
Report sends, deliveries, opens, clicks, sessions, registrations, deposits, FTD quality, opt-outs, and complaints by segment and geo. A click spike with more opt-outs or weak downstream value is a warning, not a win.
Build the journey
Deep-link each message to the task it promises, keep copy clear, and align the destination with the relevant pre-lander and offer. TrafficPopcorn helps teams connect push, PWA, pre-lander, and FTD optimization into a consistent acquisition journey.
FAQ
What is the main KPI?
Measure qualified downstream outcomes by source, device, and geo, not clicks or registrations alone.
How should teams start?
Choose one measurable friction point, test a controlled change, and keep consent, transparency, and recovery paths explicit.