iGaming Push Notifications: A Frequency Cap Framework
iGaming push notifications work best when they feel like useful timing—not unavoidable noise. A strong programme balances commercial urgency with user control, using frequency caps and behavioural segments to decide who receives a message, when it arrives, and what action it supports. This framework gives acquisition and CRM teams a practical starting point for improving re-engagement without sacrificing trust or deliverability.
Set a baseline before changing volume
Record opt-in rate, delivery rate, click-through rate, conversion rate, and unsubscribe rate by geo and device. Without a baseline, a short-term click lift can hide fatigue that appears later as opt-outs or declining active days.
Use event-based segments
Separate new registrants, dormant users, high-value players, and users who started but did not complete registration. Each group needs a different message and cadence. A single broadcast schedule usually creates over-messaging for some users and under-serving for others.
Apply caps and quiet hours
Start with a daily cap and a rolling weekly cap, then exclude users who already completed the promoted action. Respect local time zones and avoid sending during predictable low-attention periods. Always make preference management easy to find.
Test the message, not only the send time
Test a clear benefit, a specific call to action, and one relevant deep link. Hold out a control group so incremental lift is measured against users who would have returned anyway. Scale only after the result is repeatable across cohorts.
FAQ
How often should casino push notifications be sent?
There is no universal number; begin with conservative daily and weekly caps, then adjust using opt-outs, engagement, and incremental conversion data.
What makes a push notification relevant?
A relevant notification reflects a user’s recent intent, lifecycle stage, preferred market, or a clearly stated offer benefit.
Build the full funnel: Talk to Traffic Popcorn.